Head of Operations & Senior Designer

I led the rebrand and digital overhaul, overseeing strategy, design direction, and execution across branding, web, marketing, and business development tools. My role spanned research, systems thinking, and hands-on design—ensuring the studio’s creative voice scaled without losing authenticity.

Scope of Work

• Brand expansion & visual system development
• Website redesign and UX strategy (Webflow)
• Pitch deck and proposal system design
• Marketing and social asset creation
• Research and business development support
• Layout design, copy editing, and photo editing

The Challenge

While NRP Artworks’ creative output was strong, its outward-facing brand still reflected a single-artist practice. This limited how the studio was perceived by clients evaluating larger-scale commissions, multi-disciplinary teams, and higher-budget projects.

The challenge was to elevate the brand without diluting the artistic voice—creating clarity, credibility, and structure that could support growth while remaining rooted in the work itself.

Strategy & Approach

• Studio-Scale Brand Expansion
  Extended the existing visual identity into a flexible brand system capable of supporting multiple collaborators, larger commissions, and a wider range of client-facing applications—without diluting the studio’s artistic voice.
• Client-Facing Proposal Systems
  Designed a modular pitch deck and proposal framework that allowed NRP Artworks to present projects with clarity, consistency, and confidence, directly supporting competitive bids and larger-budget opportunities.
• Website as a Business Tool
  Rebuilt the website in Webflow to shift the experience from an artist portfolio to a studio-forward platform, emphasizing services, process, and credibility while keeping the artwork central.
• Unified Visual Language Across Touchpoints
  Aligned branding, web, and marketing assets through consistent layout systems, typography, and visual hierarchy to ensure a cohesive, professional presence across proposals, digital marketing, and client communications.

The Outcome

The result was a cohesive brand and digital system that repositioned NRP Artworks as a credible, studio-scale creative operation. The new tools supported clearer communication, stronger proposals, and larger opportunities—including a $60k mural commission awarded through the redesigned pitch deck.

This project demonstrates the ability to translate artistic vision into scalable systems—bridging creative direction, design execution, and business strategy to support long-term growth.

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